News — Sport

As far as the history of sports is concerned, spectators have always played a role in the action and the success of events – and today’s sports fandoms are just as interested in the elements of the industry our ancestors always loved, such as betting and fashion. Matches, events, and races have always been bet on, just as sports events have always attracted fashionable spectators. However, the degree to which individuals engage in these pursuits – and how brands opt to do the same – has changed over the past few decades, with the digital age playing a central role...