News — LinkBuilding

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it's a no-brainer for Google to serve it up to them. But this isn't an exact science. You could create the best content out there from your perspective, but it's a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those being... how authoritative (or trustworthy) the provider...