There’s nothing like looking out the window before school to see a few inches of snow covering the ground

Cm Contentmarketing Natl News

The snow day has always been a time honored tradition, but with the adoption of virtual classrooms and e-learning, these magical days are under threat with the real possibility of extinction. Campbell’s is looking to save the snow day. 

With parents at their wits end when it comes to virtual learning, kids and parents need a day dedicated to leaving their computer screens and getting outside to play in the snow. Through an online pledge on, Campbell’s is calling families who believe hills were made to be sled down, cold days call for hot soup and in shutting screens off, and putting snow pants on, to pledge their support to save a cherished winter tradition.

For the first 3,000 pledge signers, Campbell’s is offering families a fun reprieve via limited-edition snow day activity kits.

Each kit includes:

A snowman making kit featuring a large carrot, coal and oversized buttons
A signature red and white hat and scarf
Goldenrod mittens
Limited-edition Campbell’s Chicken Noodle Soup snowman cans
Save the Snow Day window cling to show your support 
Personalized note from their soon-to-be snowbuddy
Kits will be mailed to pledge signers in January during the height of snow season.

On Dec. 2 at 9 a.m. ET, Campbell’s will publish its online pledge and activity kits will become available to pledge signers on Campbell’s believes in the importance of the snow day and is hoping this pledge will remind kids at heart of their own magical memories.

—Jennifer Swartvagher

Featured photo: Campbell’s


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The post Campbell’s Wants to Save the Snow Day appeared first on Red Tricycle.

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