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Throughout my career, I've helped hundreds of brands rank #1 for extremely lucrative terms. One of the most effective strategies I've found is simply taking advantage of weaknesses in existing results for the keyword you're after. If you can identify the SEO gaps and mistakes that competing sites make, you can leverage that insight to inform your content strategy and outrank them. Here's how. What are the common weaknesses in SERPs? By exploiting weaknesses in a search engine results page (SERP), a site with similar or greater authority can outrank the existing results for that keyword. It's an easy and...

A Perfect Puerto Rico Packing Guide Spending some time in Puerto Rico during the winter is undoubtedly a good idea. There’s lots of daylight, beautiful white sand to sink your toes in, and tons of delicious foods available. Whether you want to explore glowing bio bays, learn how to surf, immerse yourself in Boricua culture or seek out the best mofongo on the island, there’s something for everyone to chase away the winter blues. Packing for a Puerto Rican vacation can either seem like the simplest task or a daunting one, depending on which type of traveller you are. The...

As the discussion of Learning Loss drags on, with a big side of Blame It On The School Buildings Closures (itself with a big side of And It's All The Teachers' Fault), guess what we're not discussing.Poverty and its relationship to student achievement.If you're a regular, you know that I think most of what is being said about Learning Loss is bunk, an attempt to focus entirely too much attention on Big Standardized Test scores.But if you're really concerned about this stuff, by any measure (and there's no question that the usual level of education didn't happen in the depths...

There’s gnome place like Target for Christmas decorations on sale! Ending tonight, November 28th, head over to Target where they are offering 30% off select Wondershop Holiday Gnomes! These adorable gnomes make a great addition to any holiday decor. Whether you place them on your dining table or mantel or scatter them around your home, these are sure to become the ultimate conversation piece. They might even be a fun friend for your Elf on the Shelf! 😉 Check out these fun Target holiday gnomes… Wondershop 14.5″ Fabric Gnome w/ White TreeOnly $3.50 (regularly $5) Wondershop 12.5″ Fabric Gnome w/...

So, today marks the launch of World of Warcraft: Dragonflight and I have spent the last three weeks attempting to master “MMOs & Motherhood”. If you weren’t here for part one, you can read about what makes being a gamer—especially an MMO player—so difficult as a parent, in my case, a mom in particular. Now the launch of Dragonflight is here, and I will spend the next few weeks diving into the live WoW expansion, but this is a little bit about how we got here. At the beginning of November I decided to take the journey back into MMOs...